Bikers from the media industry will raise money to support Alzheimer's Society. They'll make a stop at the same inn where Fausto Coppi stayed
Forty bikers from UK will fly to Italy on September 18th for a race across Lombardy region. They have joined together to raise money in aid of Alzheimer's Society through the participation to the "Tour of Lombardy", also known as the "Climbers' Classic", a charity bike ride held by Kinetic Worldwide (WPP), the world’s largest planner and buyer of Out of Home media.
The 7th annual tour will involve riders from the media industry, from companies like Clear Channel, MSIX, JCDecaux, MEC, Primesight, Mindshare, Maxus and the7stars.
The famous stage race is organized with the support of Action Challenge, a company specialized in organizing group challenges across the world, that has helped to raise over £50 million for charities since 1999.
The bikers will cycle on Friday 19th and Saturday 20th following an itinerary along roads well known by professional bikers.
On Friday 19th they will be stopping off for lunch at "Osteria Bar Sala" in the village of Calco (Lecco province), a restaurant and bar simple but familiar, that in 2010 received the acknowledgment of historic shop thanks to its centuries-old history begun in 1910, managed since several years by the same family. An traditional inn known for its home-style coooking of local "Brianza" dishes, that once a week, on Friday evenings, turns into a kind of music space hosting live concerts and events with local and emerging artists.
Among the customers that in a hundred years stopped at Osteria Bar Sala there was also Fausto Coppi, one of the most famous Italian ciclysts, who was awarded the title "Il Campionissimo"' or "Champion of Champions". He was an all-round racing cyclist, excellent in both climbing and time trialing, and also a great sprinter. Besides his wins at the Giro d'Italia (five times) and the Tour de France (twice), he won five times the Giro di Lombardia, the Tour of Lombardy. The same race that the UK bikers will face next weekend, but this time with a different goal: to raise money for the benefit of others.